The Death of Advertising – Part III

In the previous post I showed how television viewership of the Oscars has plummeted over the decades and suggested the Internet was somehow involved.

Wham!  Today I received The eMarketer Daily newsletter and low an behold – there it was…research from the International Data Corporation (IDC) showing the average time spent per week watching TV vs. on the Internet vs. reading newspapers.

If you want to know where people are – it’s on the Internet.  In fact, folks 15+ years of age spend twice as much time on the Internet then they do watching TV.  A whopping 32.7 hours/week for Internet vs. only 16.4 hours for TV.

Let the global brands waste their money on TV.  As a small luxury hotelier, you’ll do better fishing where the fish are.  Good luck! 

What do you think?  Do you believe these numbers?  Safe travels – Madigan Pratt